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Japanese convenience stores are popular among inbound foreign tourists.
There are 7-Eleven, Family Mart, Lawson, etc.
Japanese convenience store sweets are especially popular among them. In fact, Japanese supermarkets have many delicious and inexpensive sweets from Japanese confectionery makers that are not available in convenience stores.

Here are some products in Japanese supermarkets that tourists may not know about.

HARU

Supermarkets have more sweets than convenience stores.

Chewy texture!
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An Butter Tailored

I don’t usually eat sweets very often, but when I am tired, I crave something sweet.
Convenience store sweets are delicious, but they are expensive.

Supermarkets have a lot more sweets at a lower price than convenience stores, so it is a good deal.

Butter flavored cream and our special Ogura-an (sweet bean paste) are sandwiched between two pieces of mochi (sticky, chewy dough).

It is overflowing with red bean paste and fresh cream.
The bread dough is really fluffy and soft!

For foreigners, perhaps you may be surprised to find it too sweet, but the sweet, rich flavor will fill your mouth.

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