Why Do Japanese People Eat KFC on Christmas? The Difference from America

In Japan, eating Kentucky Fried Chicken (KFC) on Christmas has become a tradition. During December, long lines form outside KFC stores, and reservations are often necessary. However, in the U.S. and other Western countries, KFC is not associated with Christmas. So, how did this unique tradition develop in Japan?

1. Background of Christmas Culture in Japan

• In Japan, Christmas is not a religious family event but rather a festive occasion spent with friends or lovers.
• Christmas traditions were introduced after World War II, influenced by American culture.
• Since roast turkey is not commonly available in Japan, fried chicken became a popular alternative.

2. The Birth of “Christmas KFC”

(1) KFC’s Marketing Strategy

• In 1974, KFC Japan launched the “Kurisumasu ni wa Kentakkii” (Kentucky for Christmas) campaign.
• The slogan emphasized that since Japan lacks a turkey tradition, fried chicken could be a great Christmas meal.
• The campaign was highly successful, making KFC a staple of Japanese Christmas.

(2) Influence of Limited-Time Menus

• KFC offers special Christmas “Party Barrels” with family-sized meal sets.
• Exclusive packaging and limited-time gifts add to the festive appeal.

3. Differences from America

(1) Traditional Christmas Dinner in the U.S.

• Americans typically eat roast turkey, ham, or roast beef for Christmas.
• Homemade meals are preferred, and fast food is not considered special for holiday occasions.
• Christmas gatherings resemble Thanksgiving, with large family feasts.

(2) The Role of KFC in Each Country

• In the U.S., KFC is seen as an everyday fast-food option, not a special holiday meal.
• In Japan, KFC has successfully positioned itself as a premium holiday meal.

4. Why Did It Become So Popular in Japan?

(1) Japanese “Event Food Culture”

• In Japan, certain foods are strongly linked to specific events:
  • Ehomaki (sushi rolls) for Setsubun
  • Chocolate for Valentine’s Day
  • Osechi (New Year’s meal) for New Year’s Day
• The idea of “Christmas = KFC” fit well into this tradition.

(2) Strong Brand Positioning

• KFC runs annual Christmas campaigns, reinforcing its association with the holiday.
• Store decorations and limited-time products enhance the festive atmosphere.

5. Conclusion: KFC as a Unique Japanese Christmas Tradition

• Japan’s Christmas KFC tradition was created through successful marketing in the 1970s.
• Unlike in Japan, Americans prefer homemade meals with turkey or roast beef for Christmas.
• The blend of Japanese event food culture and KFC branding has made this a lasting tradition.

Ultimately, Japan’s love for KFC on Christmas is not just a habit—it’s a fascinating example of how marketing can shape cultural traditions.