What are foreigners visiting Japan interested in now? Here are some of the latest trends!

Top Trends Among International Travelers 2025

Japan has once again captured the hearts of global travelers, being voted the most attractive country in the world by readers of Condé Nast Traveler this year.
But what exactly makes Japan so irresistible to foreign visitors? From must-visit spots to unique culinary experiences and shopping trends, let’s dive into what’s trending among international tourists in Japan.

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Must-Visit Spots in Japan: Where to Go and Why

When it comes to must-visit destinations in Japan, Shibuya, Harajuku, and Shinjuku often top the list. These iconic Tokyo neighborhoods are bustling with energy, offering everything from cutting-edge fashion to vibrant nightlife. However, there’s another spot that’s gaining popularity among tourists: Tsukiji Market.

Once known as “Japan’s Kitchen,” Tsukiji Market has transitioned from a wholesale fish market to a tourist hotspot. Visitors flock here to experience the lively atmosphere, watch fresh seafood being prepared right before their eyes, and indulge in sushi, seafood bowls, and other local delicacies.
The market’s charm lies in its ability to showcase Japan’s traditional “shitamachi” (downtown) culture.
With many restaurants offering English menus, it’s a welcoming destination for travelers looking to savor authentic Japanese flavors.

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Animal Cafés: A Unique Japanese Experience

Another trend captivating foreign visitors is Japan’s animal cafés. While cat and dog cafés have been popular for years, the concept has expanded to include rabbits, hedgehogs, and even mini pigs.

These cafés, often found in areas like Harajuku’s Takeshita Street, offer a relaxing and unique way to interact with animals—a rare experience that’s hard to find outside Japan.
For many travelers, it’s a chance to unwind and enjoy some furry (or spiky) companionship during their trip.

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What’s on the Menu? Japan’s Food Trends

Food is undoubtedly one of the highlights of any trip to Japan. While sushi, ramen, and convenience store snacks remain staples, there’s a new contender rising in popularity: tonkatsu (breaded and deep-fried pork cutlets). Many international visitors are willing to wait in long lines at renowned tonkatsu restaurants like Ginza Imakatsu, Nihonbashi Tonkatsu Ichii, and Nishiazabu Butagumi. It seems that tonkatsu has become a must-try dish for foodies exploring Japan.

■imakatsu(ginza）
https://tabelog.com/tokyo/A1301/A130101/13159038/

■Nihonbashi Tonkatsu Ichii
https://tonkatsu-hajime.com

■Nishiazabu Butagumi.
https://tabelog.com/tokyo/A1307/A130701/13004791/

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Shopping in Japan: Beyond Souvenirs

Shopping is another major draw for tourists visiting Japan. While many travelers stock up on daily essentials, snacks, and quirky items from stores like Don Quijote, there’s a growing trend among fashion enthusiasts: vintage shopping. Neighborhoods like Harajuku, Shimokitazawa, and Daikanyama are treasure troves of vintage stores, offering high-quality, affordable designer pieces that are hard to find elsewhere.

According to Vogue Japan, even Anna Wintour has praised Japan’s street style, calling it inspiring and unparalleled. For international visitors, Japanese vintage shops are a goldmine of unique finds, combining quality, affordability, and a sense of adventure. It’s no wonder that vintage shopping has become a highlight of many travelers’ itineraries.

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Why Japan? The Allure of Tradition and Innovation

From its bustling markets and quirky animal cafés to its mouthwatering cuisine and fashion-forward streets, Japan offers a perfect blend of tradition and modernity. Whether it’s the thrill of discovering a hidden vintage gem or the joy of savoring a perfectly crispy tonkatsu, Japan continues to captivate travelers with its unique charm. So, what are you waiting for? Start planning your trip to this enchanting country and experience these trends for yourself!

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What do you think of these trends? Have you experienced any of them during your travels in Japan? Share your thoughts in the comments below!

source https://www.global-produce.jp/gpjournal/trend/inbound-trends